1min chapter

People I (Mostly) Admire cover image

103. Rick Rubin on How to Make Something Great

People I (Mostly) Admire

CHAPTER

How I Made It's Yours

There was no air play for hip hop. There was one show on WHBI that had one one hour hip hop show called Mr. Magic's Rap Attack. That was the only place you could hear hip hop at all. So I made this record and people liked it. And then based on the success of the first record, It's Yours,. I met Russell Simmons, who was five years older. He was run from Run DMC's brother. The address for the record company, which I called Def Jam, was my dorm at NYU Weinstein Hall.

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