3min chapter

Better Product cover image

The Skills You Need To Thrive In Product

Better Product

CHAPTER

Designing a Logo - Critical Thinking

When you are a brand designer, you can't design a logo in a vacuum and then slap it on a tea shirt and call it a day. You really need to understand the problems that your customer, your clients, are trying to solve before you get started designing. If you focus too much on the process of any of the product fields, you'll lose sight of the why behind it.

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