Solo Acts: McRib Locator's Alan Klein
The Vergecast
00:00
The McRib Phenomenon
This chapter examines the cult following of the McRib, discussing how internet dynamics foster fan devotion and the creative possibilities of a plant-based version. It highlights the logistical challenges, tracking methods, and social media strategies essential for maintaining excitement around this seasonal item. The conversation also reflects on the balance between availability and scarcity, emphasizing the deep passion of the fan community.
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