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SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
Brands That Are Relevant Are the Most Powerful Brands
"We are data driven. And then we created the framework to say, yes, those brands that are meaningful... who have some affinity and or mid ther needs better to some clients," he says. "And so it's about saying, there's a load of theories there. Let's test out which one seem to best fit with the data that we've got."
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