4min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Too Good To Go: Lucie Basch

How I Built This with Guy Raz

CHAPTER

Is Too Good to Go a Charity?

Too Good to Go is a for-profit grocery chain based in New York. The company has raised more than $100 million since it launched last year. Founder Lucy Liu says she wants her business to be seen as "too good to go" For charity, the stakes are higher because there's money involved and you have to maximize your efficiency.

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