3min chapter

The Informed Life cover image

Andy Fitzgerald on Structured Content

The Informed Life

CHAPTER

The Importance of Structured Content

I was in a collaboration session with the visual designer and we're talking about alerts. And an alert is saying a set of instructions. This is for medical context, a way to say, hey, be careful and make sure that this end of the tube was plundered up instead of this end because if not, you can kill a patient. I suggested why don't we create a way in the system to semantically mark something as an alert so that on then when we consume it on a website or whether it's a voice interface, it could be presented in a contextually appropriate way. structured content forces us to think about the way that we encode semantics that are opaque to machines and

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