Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
00:00
Is Your Product a Zombie Revenue?
Every product tends to have a couple of reasons, like a bigger reason and a smaller reason for people to buy. I've seen this phenomenon where there are a lot of customers who bought our product, but never used it. And they didn't churn either. So how do you look at a situation like that? Yep.
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