The Three Pillars of Brand Building

The three ares, the recognition, reputation, relationship, hepe architects not give away free work? Well, i think that's exactly what, what, what we're trying to do is to position architects so that they are seen as experts. A part of the way that we do that now, first of all, is it always starts with looking in inward. We have this process called clear story, which is really about workshopping who our ideal client is. And and where we, where we focus on content. There's actually four that we focus on, but three ar a, a purpose, how we want people to be treated,. How we want to treat our clients,

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app