4min chapter

Product Love cover image

Lars Grønnegaard Hansen, CEO of Dreamdata: From CPO to CEO

Product Love

CHAPTER

How Did You Start a Company?

Truss pilet was like a two sided market. You had people writing reviews, and companies in o buying the attention of reviewers. And it meant that we had a huge inflow of business from this consumer facing part of the product. But there was no consenses about how things actually worked. It was very hard to talk about. Our take on that was, it's likea data problem. The data was actually there, but it's like a data integration problem. On top of it, i say, the most common way of describing it is like attribution. Like, you want to know, sort of, your revenue, what well is it originate? So that's what we

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