As a business owner, networker, and/or entrepreneur, it’s your story that captures the attention of the people you are trying to reach. Donald Miller is an author, public speaker, business owner, and the CEO of StoryBrand. He is also the author of the #1 bestselling book Building a Story Brand.

Through his company StoryBrand, he helps people capture and clarify their message to their audience/customer base in a way that sells not just a product or service, but a story that they can join.

Don’t miss out on the gold in this episode as we dive in and learn more from Donald about the factors you need to become a best selling author, and how to build a story brand.

Things you will learn in this episode:

[00:01 - 05:11] Opening Segment

I introduce today’s guest, Donald Miller
Bio
Check out guestio.com and let’s get you some world-class content
Donald gives us a bit of background on his story
Growing up on survival mode
Introverted as a kid
Becoming a great CEO
Never went to college!

[05:12 - 19:48] How to Build a Story Brand

Vanderbilt University picked up the StoryBrand Framework
A desire to become a best selling author
The journey there
When to know you have got something ‘good’
You need to be obsessed with it
A built in ‘shit-detector’
Confess and test material
The daunting task of marketing a book on marketing
Developing and testing the framework first
Doubling revenue with words alone
Donald’s experience after writing his first book
Overcoming the ego
Releasing more books successfully
When to stick with it, when to give it up
Delusional optimism will get you far
Don’t hold on to past things as precious
A word from our sponsor

[19:20 - 32:17] What it takes to become a NY Times Bestselling Author

Donald’s ingredients for getting a book to hit
The luck factor
The value factor
The self-promotion factor
The importance of humility
Arrogant people don’t self-promote
Humble people know people need their message
Who you know or what you know?
Who you know, but you have to be competent
Take the shot when you get the opportunity
Evening out the playing field for others
Stay uncomfortable
The art of pushing yourself
Push it then back off and repeat
Dive into the deep end but don’t stay there

[32:18 - 43:22] Closing Segment

How to build a story brand
Takin the elements of storytelling and turn it into message clarification
How to keep people interested
Problem
Product
Result
The 4 characters you can play
ThE RaNDoM RoUnD
How to engage with Donald
Links below
Final words

Tweetable Quotes:

“One of the differences between good CEO’s and great CEO’s… One of the greatest common denominators of those who make that leap, is that they grew up poor.” - Donald Miller

“These businesses were doubling in sales by only changing the words on their website… and the great thing is words are free!” - Donald Miller

“Delusional optimism will get you very far in life.” - Donald Miller

“If you’re slightly uncomfortable, you’re growing.” - Donald Miller

Resources mentioned:

Connect with Donald on Twitter, LinkedIn, and Facebook. Check out https://storybrand.com/ and start clarifying your message!

Pick up a copy of Donald Miller’s latest book “Business Made Simple. 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More” here. For more information, visit www.www.businessmadesimple.com.

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If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.

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11: Your Computer Is Your Sanctuary

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