#103 Get Lost in the AWSM Sauce
The Pitch
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How Do You Compete With Catch-Ups?
Heinz Hunt is vertically integrated, so how do you compete with that? I think there's two ways to answer the question. The first one is do you really need to compete with catch-ups? So when we think about sauce, it's across all. Like, catch-up is a billion dollars, but so is my own. So is barbecue. But where you win is soy-based barbecue or we win on peanut Thai sauce. Or we win on hot sauces where hot sauces are so popular.
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