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Turning Open Source Developers Into Superfans

The a16z Show

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Building Buzz: The GitHub Launch Strategy

This chapter explores the innovative launch of a developer-focused platform that used a limited invite marketing strategy to cultivate interest and drive user engagement. It examines the transition from traditional version control systems to GitHub, emphasizing user-centric design and community building through informal gatherings. The discussion highlights the contrasting approaches of competing platforms and the pivotal role of targeted marketing in GitHub's growth.

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