21min chapter

Design Better cover image

Jake Knapp: Lessons from running 150+ design sprints at Google Ventures

Design Better

CHAPTER

Design Sprints and the Power of Writing

The chapter highlights the significance of utilizing design sprints to drive organizational change and the importance of effective communication in design processes. It emphasizes the impact of incorporating writing into the design process, showcasing how words can be more influential than visual elements in achieving successful outcomes. The chapter also delves into personal reflections on transitioning from design to writing, overcoming career fears, and embracing change for professional growth.

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