066 Herman Brodie
Maven Money Personal Finance Podcast
00:00
How Important Is Brand?
How do we work out if they're competent or not? Because again, this is a challenge that everybody's just struck through. So there's that person who appears to have social status and we use this also as a proxy for competence. But in our industry, in the financial service industry, it's usually based on certifications, education, the brand of the firm. All of these are reflections of their competence. How important is brand? I know how important is just from battling between small brand versus big brand. Some people get the small brands and they can see past the big brand,. But some people can't. If you've got a strong brand and you're very competent, but
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