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How AI Changes Governments & Business Models, From $11 to $187M Exit | Mike Vichich, Pursuit

The Peel with Turner Novak

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Understanding Pricing Power and Business Stages

This chapter delves into the significance of pricing power tied to a business's unique value proposition throughout its life cycle. Using examples from companies like Netflix and Coca-Cola, it highlights how strategic positioning and brand strength influence pricing and customer loyalty.

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