How to Build Lead Magnets That Optimize for Clients Slash Customers

The first step is to figure out the business, then build a lead magnet. Once you have figured out what your lead magnet is going to be about, what you do is then it shapes your content strategy. And so like you really want to plan your business that way and work in reverse rather than just go that way. Most people do it wrong, even though you might have heard it before. If you are selling sponsorship, obviously, your goal is to build as big of an endist, of a list as possible within your niche. So I took that example in there. A lot of people are doing AI newsletters these days. But they're interested in Twitter, YouTube, et c