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Akimbo: A Podcast from Seth Godin
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The Grand Opening Is a Mistake
This was the most common question that came in, and it's based on a fundamental misunderstanding of what iam talking about when i say that the grand opening is a mistake. Grand openings are expensive. They are fraught with risk. If you're going to make something, you have to accept the fact that it's different than having a day job. Bank tellers get paid. Creators don't. So i don't have a short cut for how to live the life you deserve," he said.
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