An exploration of the competitive landscape in the tech industry with a focus on Intel's strategies and their impact on motherboard manufacturers. Discussions include Intel's historical approach towards manufacturers, leaked information on CPU naming schemes, and ongoing conflicts over performance settings. Additionally, there's a light-hearted critique of product names within the company, analyzing the balance between practicality and marketing. The chapter also delves into AMD's success in the x86 market, emphasizing their record market share and the complexities of server market dynamics.

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