TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew | TED Tech
TED Business
The Importance of User Generator Content
The idea that we can get people to like something, it doesn't really work like that. You got to have a message that resonates with people and if it does, then it will automatically just have the virality itself. Ultimately what the machine does is it recognizes people's interests. So if you post something that's not interesting to a lot of people, even if you gave it a lot of exposure, you're not going to get the virality that you want. Whereas, so there's no push here. We want to make sure that every person who posts a video is given an equal chance to be able to have some audience to begin with.
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