How to Tell a Safety Story

There are many industries where safety is very important, you know, like mining or any kind of primary industry. The business point is really about about safety and making decisions based on principles rather than rules. I'll give it an eight out of 10 for the values and principle versus,. you know, versus the rules story. But one of the things that we decide the score on is the utility - how easy how often you're going to tell your story.