The best way to understand the value of a virtual space is through one metrick, the amount of useful information being exchanged between all the participants in the world. We've had to resort to a lot of machine learning techniques to effectively compress the information that gets sent down to players and to invent new rendering techniques. It's a very complex, full stack problem. And doing it requires us to overcome all sorts of bottle necks. How do you decide information should go ware dynamically? How do you optimize the banwith down to individual machines? How doYou render all of that on stage and on screen?
Mark Zuckerberg may have gone all-in on the concept of the metaverse recently but he's actually a bit late to the conversation. Herman Narula is CEO and co-founder of Improbable, who since 2012 have created the frameworks for building virtual worlds for clients ranging from video-game studios to governments. He joins Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos, to discuss how the metaverse could change the ways we do business in future and why virtual worlds require as much careful consideration as our physical one.
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