
When the point of leverage changes
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The Smart Fim Is the Rot to Market
i like the point about apple in the bank and the point of opportune. When we go back to thinking about branding and awareness and marketing, it gets very smart. Aysit a great marketing play to tap into these new young audiences. Says, no, you don't have an emotional attachment to your bank, you know, but people never switch. Moste most people never switch either. That's it. You don't switch. So how do you get in early? Fine,. because it's kind of, i mean, it was always a thing that it was determined by which and what the physical branches were. And it's basicly commodity service. But if they refuse
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