ICYMI: What Is A 'Tradwife'?
The Hook Up
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The Allure of the Tradwife Trend
This chapter investigates the 'Tradwife' phenomenon, tracing its origins to alt-right memes and conservative ideals while examining the aesthetic appeal presented on platforms like TikTok. The discussion reveals the fantasy of traditional gender roles amidst contemporary economic challenges, contrasting the glamorized depiction of domestic life with the realities of household responsibilities. It also explores the ironic relationship between the trend's appeal and its critiques of modern technology, prompting reflections on societal expectations and personal choices.
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