In this tactical episode, PR mentor and founder of Hearsay PR, KJ Blattenbauer, takes over the Systems Saved Me podcast to debunk the myth that public relations is only for celebrities or corporations with massive budgets. She reveals five simple and scalable PR systems any small business owner can implement to become “press ready” without chaos or burnout. From crafting a sticky hook to building a pitch template and creating a consistent visibility habit, KJ breaks it all down in a way that’s doable, not daunting. If you’re ready to go from “invisible” to “featured in Forbes,” this episode gives you the roadmap.
MORE ABOUT KJ:
KJ's Website
KJ's Freebie
KJ's Instagram
KJ's LinkedIn
TIMESTAMPS:
0:00 – Jordan Gill introduces guest host KJ Blattenbauer and the episode’s mission to simplify PR for entrepreneurs.
2:04 – KJ debunks the myth that PR is only for big brands, with a powerful example of a gluten-free bread maker.
5:38 – PR System 1: How to write a sticky hook that sells (with a repeatable formula).
11:20 – PR System 2: What your media bio really needs—and how to keep it ready at all times.
16:56 – PR System 3: Photo library must-haves (and why your images need to be media-ready).
22:42 – PR System 4: The ultimate pitch template structure to save time and reduce overwhelm.
29:49 – PR System 5: Why consistency is the secret to PR momentum—and how to build your visibility habit.
35:57 – Recap of all five systems and a challenge to pick one to implement this week.
