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Standing Out On Social Media By Finding The 'Minimum Viable Audience': Kitces & Carl Ep 90

Kitces and Carl - Real Talk for Real Financial Advisors

CHAPTER

Are We Really That Irrelevant?

Blake: Are we really that irrelevant? If you're speaking to everyone, you are irrelevant, because everyone doesn't exist. We're still using marketing techniques based on the idea that there's three channels on the t v. I'm not outrageous. Ok? Well, own that. And i'm not relevant, which hurts a little so, yes, you're illure.

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