Kerry: I think that it always just comes back to these like those founders in the badge. Love those guys. Well, their customers were their friends. And they could relate to them. They would go out to dinner with them and they genuinely knew the stories of their customers and cared. The last story on this was the story I experienced at Justin TV in Twitch. We had a very troubled relationship with our users. But then Emmet and Kevin started talking to streamers,. He literally reached out one by one with Kevin. That's pretty cool, right? You care about your Starcraft channel? Yes, your start. What did they play? Were they like, they were the Starcraft