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3min chapter
What’s Working Right NOW In Media Buying
Adspend with Ash Melwani and Rabah Rahil
The New Customer CPA Is the Best Way to Buy
If you start optimizing for two three four things then you can get some quagmire as a bike Well, this thing's telling me to scale, but this one isn't and so if you can optimize like on that one metric whether it be new customer Or as a new customer cpa. I think that's really the best way to buy because that's Pretty much guaranteeing Incrementality right? You're driving more value for the business versus people have already came to the party And then they're just buying another drink Once again, isn't that end of the world but like do you want to pay 20 25 dollars for that person like Probably not like that It'd be better to buy somebody
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