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The Evolution of the Blue Ocean Strategy in the Digital Age

Capability Amplifier

CHAPTER

The 10 Times Bet on the Future

There's one association in the world whose members are family businesses that are 500 years or older. And three quarters of them were all related to alcohol. $1 spent on alcohol always gives you a $10 return, he says. The oldest pub in the world is in Devon, Devon, same family since 949 40. Apple is the truest player in the huge corporation world of blue ocean thinking.

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