I think it'll take 12 to 18 months for a lot of larger companies to really start to have anything. You should assume that many of the more savvy incumbents are going to adopt this reasonably soon and reasonably soon from incumbent may mean 12 to 24 months. If they suddenly cross-sell everything to their existing base, then it can really hamper a startup's ability to function. This is all expected. I don't think it's that surprising. The most competent companies will adopt it soon-est.

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