The Origins of the Water Brand

Mike: One of the inspirations was when, when Mike was at, you know, at on a work tour. You see these energy drink brands, who all sponsor these bands and these musicians that are on stage with what looks like they're drinking. They're actually doing is taking those energy drink bottles and filling them with water. And so let's take entertainment value from junk foods and and sugary drinks and put it towards the healthiest thing that you can drink with, with water.