How to Create Content That Converts and Build Awareness

Aaron: There's like short and long-term strategies. Like, there's content that converts, and then there're content that's just continually keeping people aware of you. Steve: Can you tell my audience a little bit more? Maybe some examples of content that converts versus content to build awareness. How much of each do you put out there? And yeah, how do you go about like, what's the difference in distributing and producing one kind versus the other? Aaron: I wouldn't say that we, I mean, maybe Steve, you could talk alittle bit more about this as far as like making, putting content that converts whether or building brand awareness.