Is There a Sub Culture?

i like to use that as a lens when i'm looking at companies. Is this company speaking to a sub culture, and can they kind of tap into that cultura movement? And so, i don't kow, i'm excited. I think we're in a really interesting time where there's these kind of growing digital tribes that are living on line that still don't have brandst that speak to them. What or some other verticals in the sub culture realm that you're that you're focus on.