
Building a Marketing Empire: Rob Murray’s Journey
The Ultimate Landscape CEO - Jeffrey Scott
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Building Client Relationships in Landscaping
This chapter explores strategies for cultivating relationships with high-value clients through community involvement and effective online marketing. It emphasizes the role of content marketing in guiding potential customers through their buying journey, targeting them at various stages of the sales funnel. The importance of sales training and understanding client profiles is also discussed, highlighting how landscaping businesses can scale effectively with the right strategies and resources.
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