3min chapter

The Undefeated Marketing Podcast cover image

Jay Abraham Reveals His Profit Explosion Formula

The Undefeated Marketing Podcast

CHAPTER

Risk Reversal

Risk reversal is a concept that many people don't understand. It can be used to improve the performance of an ad, sales proposition or offer by 25-300%. Most people who think they do it are very abstract and superficial. If you're going to dimensionalize it, you want to really come alive. And ican give you examples if you're so inclined, or i could move on.

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