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Why Big Ideas Fail To Scale—And How To Fix It With John List

Big Brains

CHAPTER

Macdonald's Arch Delok Burger

Corporations, with all their money, i e, mac donalds, also have things like this. A huge flop because their focus group was not representative of the broader population. If people wanted a hamberger or flay of fish or big mack deydn't want the arch de lucks you. Part of my research looked at restaurants, because restaurants always try to scale. And and we about this in some of the earlier examples, but what does this mean about that can't be replicated?

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