Dan: I want all our defenders to go and check out your, your stuff. A couple of takeaways for me on that then. Um, first of all, the one about listening, especially when you're trying to solve problems for your clients. And so it's just a great positioning statement. So we're kind of different. I've done the opposite approach where, you know, we'll collect candy and the next day we'll just throw it all in the trash. Like, it's just all gone. It's candy's not an option anymore. Give it a shot. See what happens. Dan: What does the future of UX look like to you? Uh, I