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Introduction
Sudir vancotash is a sociologist at columbia university who, during the first couple decades of his career, embedded himself with drug gangs and gun runners. He then wrote a fascinating book called gangleader for a day. One person who read the book was mark zuckerberg; he asked sudir to come work at face page. Now that sudir is out of silican valley, he is taking a long, hard look at the people who run our digital universe. The result is deer breaks the internet.