The Personal Trainer Podcast Strategy Isn't Matching the End Product

valamedia: More often than not, the show strategy doesn't match the outcome they would like to produce. Sometimes just bringing awareness to that can be an absolute game changer for this person when it comes to doing a podcast. One of the biggest mistakes people make is making content for the wrong audience. That's another huge one, rather than their end customer. What transformation are you hoping to achieve? In the case of video podcasts,  the most important question is whether we should go with them or not.