8min chapter

Motley Fool Money cover image

Starbucks Goes Back to Basics

Motley Fool Money

CHAPTER

Enhancing Grocery Shopping with Smart Carts

This chapter explores omni-channel grocery shopping experiences through smart cart technology from Instacart and Caper AI, which track purchases and engage customers across multiple platforms. It discusses how these innovations shape consumer behavior and enable personalized marketing while highlighting Instacart's unique two-sided marketplace model.

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