Celic Sessions - The Big Thing Is You Can't Sell Tickets at the Same Price

I ate about 30 grand on there but it was worth it and the big thing for me was getting to get into the event like it was we sold out but 20 paying customers didn't turn up so there was 20 empty seats at peak. I think we've done a lot there to help perceptions change in the industry because my big thing was if that was half empty what does that say the message that it sends you know? There's a lot of stuff that goes on behind the scenes that people when I understand what's on my plate but the key thing is that's why I like when that was done  it was like we did it three years on that project and a lot of changes