Ritual design: make the mundane meaningful / Adam Cochrane / Circle 04
Service Design Show
00:00
How to Measure Success With Ritual Design
Ritual design is about how can we make rituals for the people that we're designing with. How can we address these higher level needs with ritual design? And I think what's really powerful is if we were able to turn travel into things like a pilgrimage, you know, how do you get this bigger sense of the meaning of travel? Not just going functionally from A to B where I get my ticket and I get on the train, but how can we making it an experience? That also goes for clothing or for eating, you know,.How can we make things like Thanksgiving that's so significant just come from your food?"
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