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3min chapter
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
Future Directions in Behavioral Science for Marketing
This chapter delves into the enduring principles of behavioral science in marketing, asserting their relevance against newer trends. It discusses the varying effectiveness of behavioral insights across different demographics and encourages marketers to balance tried-and-true methods with ongoing learning.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode