How Brands Are Connecting With Audiences in a New Way

We're getting to something very different where the things we dream about, rather than seeing it, you and I can both do it. And in a virtual environment, we can participate with the brands. Our friends can see us. It just seems so different. These days, audiences want to feel like their brands are loyal to them. They're listening to them. So a lot of this is enabling brands to go beyond their imagination... they've really never been excited as they are right now.