7min chapter

Marketing Week cover image

Marketing and Machines: Strategy and tactics

Marketing Week

CHAPTER

Classering - What Is It?

Machine learning is so powerful to improve, you no te ad delivery system in tirms of getin re messages to people. Each ad that is served is served to that person with trying to deliver a particular objective. Imagine three billion people all getting a pursonali series of adds in their feed. It's a huge volume of data, and people just cannot cope with that. And that's where machinelearning is so powerful to improved. That e, that doesn't become too personal or plain creepy,. i mean how do you make sure that human insight and machines don't lean towards the latter point of view? I'm asking both from a point of view of culture, but a point of

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