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Champagne: From Celebration to Connoisseurship
This chapter examines the evolving perception of champagne, transitioning from a mere luxury celebration drink to a respected wine among enthusiasts. It highlights the impact of branding, the rising appreciation for grower champagnes, and how recent events like the COVID pandemic have fueled this shift. Additionally, the chapter reflects on societal views of productivity through personal morning routines, contrasting early risers with night owls.