From Dropshipping Headsets to a 20 Million Dollar Business

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The speaker shares their journey from starting a dropshipping business selling headsets connected to Fortnite to building a successful brand generating 20 million dollars in revenue by 2023. They discuss the challenges faced along the way, such as legal issues, copycats, and investing in inventory. The chapter highlights the speaker's determination, strategic marketing efforts, and evolution from dropshipping to owning a valuable brand.

Samuel Onuha is a young self-made millionaire from Amsterdam. He started his online journey from his bedroom in a small fishing village in the north of the Netherlands. While still in school, he decided to build his first-ever Shopify store, which, six years later, became an established worldwide clothing brand turning over eight figures annually and supported by the biggest influencers and celebrities.

After reaching a net worth of over $50 million, Samuel and his brother Ruben (co-owner of the brand) are now mentoring others, helping them succeed with e-commerce and dropshipping through their private mentorship program, Millionaire Commerce. Millionaire Commerce is the hardest program to enter, as the strategies they share are the exact strategies that helped Samuel make over $20 million/ year with his Shopify store.

Tune in for the next two hours as we explore the hardships, mindsets, and secrets that made Samuel a multi-millionaire by 25.

0:00 Sam’s early years: family, background and the start of his self-development journey
7:34 Disliking school & turning to cannabis
14:02 Early hustles & manifesting success
20:10 How going all-in with eCommerce changed Sam’s life forever
33:01 ICON’s overnight success & the dreaded fine
39:44 Investing in your craft & developing future-proof skills
43:19 How paranoia became #1 motivation for levelling up ICON
49:34 Sam’s most important business tip (always get proof of concept)
53:11 “This will never work!” - Does the education system condemn entrepreneurship?
57:04 Improving your network & building a solid social circle
1:00:16 Delayed gratification, the comfort pit & maintaining motivation
1:04:24 Relocating is the “best decision ever”
1:08:22 Temptations & distractions
1:14:44 The ultimate strategy for making money online (marketing & organic content)
1:20:02 The hidden truth behind Sam’s lavish lifestyle
1:23:22 Scaling a brand & Sam’s #1 advice for eCommerce success
1:29:44 Dropshipping is a “copy and paste model”: is this the easiest business to start?
1:41:44 The hardships of scaling a business & building a team
1:44:12 Catapulting ICON towards $100 million: maturing goals & developing intrinsic purpose
1:49:33 Creating your vision & escaping mediocrity
1:55:33 Important principles to avoid the comfort pit
1:58:12 Developing work life balance
2:01:00 Relationships & finding the “right” one
2:06:55 Is Dubai really safe?
2:11:44 Sam’s future plans

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