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3min chapter
The Innovators Dilemma
What You Will Learn
The Bottom Up Version of Growth Targets
From the top down, all the decisions are pushing you towards playing it safe in the sustaining realm. The problem for these big companies is that markets that do not exist cannot be analyzed. And because it's too hard to measure and ar and quantify, you're probably not going to do it. A few years later, that little couple of hundred grand art, something else happens. Entirely. No business plan can actually figure out what what's going where the company's in three years time.
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