Moral Reframing

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Moral reframing is taking those morals that speak more strongly to the opposing group and using them to make your issue. One example was whether arguments for high levels of military spending, n a classically conservative political position, would residate more with liberals if they were articulated in terms of social justice and fairness. And we found that when liberals read that argument, they tended to support high levels ofmilitary spending more because they read the militaryas as resignating with their values.

Is your family, community, or even your country more divided than ever? Today’s guest Robb Willer is here to share some compelling insights on how we might bridge the ideological divide and offer some intuitive advice on ways to be more persuasive. Robb is a professor of sociology, psychology and organizational behavior at Stanford University. He studies the role of morality in politics. His research shows how moral values, typically a source of ideological division, can also be used to bring people together. His political research has investigated various topics, including economic inequality, racial prejudice, masculine overcompensation and Americans' views of climate change. Willer's writing has appeared in the New York Times and the Washington Post, including his op-eds "The Secret to Political Persuasion" and "Is the Environment a Moral Cause?” Willer received a Ph.D from Cornell University and a BA from the University of Iowa. Before becoming a professor, he worked as a dishwasher, construction worker, mover, line cook and union organizer.