6min chapter

Thoma Bravo's Behind the Deal cover image

How ABC Fitness Keeps Your Gym Running

Thoma Bravo's Behind the Deal

CHAPTER

COVID - What Happened?

In less than 30 days, ABCs revenues went from 100% to less than 10%. And yet the mindset of everyone was we're not playing for the next 30 or 30 days or three months, you know, we've got to do the right thing. We ended up becoming the place that many of our customers members were calling because nobody was there to answer the phone at the clubs. By the time we exited 2020, our revenues had returned to I think we were just below 90% of where we were going into the pandemic. That's right. And the exciting thing is there's just a tremendous amount of market opportunity for us still to pursue.

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