9min chapter

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The Corporate Lifecycle + The Market’s Fallen Heroes — ft. Aswath Damodaran

Prof G Markets

CHAPTER

Navigating Challenges in Iconic Brands

This chapter examines the obstacles faced by major companies like Starbucks, Nike, Lululemon, and Tesla in today's market and the necessity for adaptable leadership and strategic narratives. It also provides a comparative analysis of the U.S. equity market's premium status against global trends, noting the rise of India and the decline of China's market influence.

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